Coke Meals Bundle
Static and Rich Mobile Ads
Project Overview
This is project is for a new promo amplification launch to drive awareness to Coca-cola’s meal bundle in partnership with ADUSA retailers (Stop & Shop, Food Lion, Martin’s and Giant) using Contextual/Behavioral Targeting. I had the opportunity to mock-up the design using Coca-cola’s branding, and create a storyboard for the animation, as well as version out different static banners for web and Digital Out of Home use.
My Role
Conceptualized, and mocked-up the advertisements in photoshop. Created a storyboard and flow for the rich media animations and proceeded with creating a fully functional expandable ad unit for mobile devices, and animated with HTML5.
Storyboard
Tap to Site Animation
User Experience
For the Rich Media expandable ad unit, the user flow begins with a 320×50 banner animation sized for retina screens. Upon clicking the banner, it expands in to a 640×920 Panel animation to display more information regarding the promotion. For the panel, the animation starts with the lifestyle picture and the product shots followed by the Offer and the CTA. The CTA zooms in on the last frame and upon entering, leads to the retailers promotion or store locator.
Static Banners and Digital Out of Home Ads
I was also tasked to version out different sizes of this static advertisements for different screen sizes and Digital out of Home screens to be displayed in billboards, train stations, gas stations, among many others. Static sizes for 300×250, 728×90, 970×90, 970×250, 320×50.
Results
The engagement statics equal to 21,723 click throughs for the rich media advertisements and 11,430 for the statics advertisements.