This is a new product launch to drive awareness to Neutrogena Make-up.
My Role
Started with following brand guidelines and creating high-fidelity mock-ups for the brand page with Photoshop. Versioned out different sizes for different screen sizes.
The Ask
Brand page will house one national duration based offer for $4 off Neutrogena Sensitive Skin Serum Foundation.
User Experience
For the Rich Media medium rectangle, the user flow begins with a a 4-second animation, featuring the product shots and ends with a subtle CTA zoom in to show emphasis. The ad leads to the brand page promotion