Campbell's Crunchers Campaign
Brand page, Static and Rich Mobile Ads
Project Overview
This is a new product launch to drive awareness to Campbell’s new Crunchers product using Contextual/Behavioral Targeting: Campbell’s brand buyers, soup category buyers, broth category buyers.
My Role
Started with following brand guidelines and creating high-fidelity mock-ups for the brand page with Photoshop. Versioned out different sizes for different screen sizes.
The Ask
Brand page will house one national duration based offer for $0.75 Off Any ONE (1) Campbell’s Soup with Crunchy Toppings or Slow Kettle Toppers Soup.
User Experience
For the Rich Media medium rectangle, the user flow begins with a a 4-second animation, featuring the product shots and ends with a subtle CTA zoom in to show emphasis. The ad leads to the brand page promotion
