Dollar General was used to activate offsite programmatic display for two of Mondelēz’s flagship snack brands. The campaign reached Dollar General’s core audience — value-conscious everyday shoppers.

The creative format of choice was the banner-to-panel animation unit: an interactive mobile-first rich media experience where a user taps on a banner and it reveals a new animated panel, transforming a single impression into a multi-beat brand story. For snack brands competing for impulse purchase decisions, this format is designed to hold attention and build appetite appeal in the brief moments shoppers are reachable off-site.